Professor Panagiotis Behrakis
Associate Professor of Respiratory Physiology
As a pulmonary physician Professor Behrakis frequently has to inform the families of cancer patients the bad news that they fear. He understands that anti-smoking campaigns and smoking legislation should not be against the smoker, but against smoking. On the issue of packaging, with the evidence showing that images and warnings are effective, the professor says that they should both be part of a “polyphonic” approach to smoking reduction, with messages primarily aimed at the age group that is most susceptible to tobacco promotion - young people between 12 and 18 years of age. |